#sustainable advertising

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fromExchangewire
2 weeks ago

VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH's network of screens increasingly powered by renewable energy.
Environment
#sustainable-advertising
fromEarth911
4 weeks ago
Environment

Sustainability In Your Ear: Luke Purdy, Wieden+Kennedy's Director of Sustainability, on Advertising's Power To Change

fromEarth911
4 weeks ago
Environment

Sustainability In Your Ear: Luke Purdy, Wieden+Kennedy's Director of Sustainability, on Advertising's Power To Change

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Marketing tech
fromExchangewire
6 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital unveils a new brand identity, introducing a unified ad revenue platform focused on innovation and empowering publishers with advanced monetization tools.
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