Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions
Cedara and Assertive Yield have partnered to help publishers achieve net zero emissions.
This collaboration allows publishers to optimize bid requests and reduce their carbon footprint while attracting brands and agencies focused on sustainable advertising practices. [ more ]
Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions
Cedara and Assertive Yield have partnered to help publishers achieve net zero emissions.
This collaboration allows publishers to optimize bid requests and reduce their carbon footprint while attracting brands and agencies focused on sustainable advertising practices. [ more ]
How AdForm and Audi worked together measure media's carbon impact
AdForm, PHD, and Scope3 partnered with Audi to reduce carbon emissions in the programmatic ecosystem.
AdForm integrated with Scope3 to provide brands with the option to buy more sustainable advertising and selectively eliminate high-emission domains. [ more ]